Question 1

What is LPTV and how does it differ from full-power television?

Accepted Answer

Low Power Television (LPTV) stations are FCC-licensed broadcast stations that operate at reduced power levels. They offer the same over-the-air broadcast capability as full-power stations and can reach hundreds of thousands of homes in their market.

Question 2

How can I lease a TV channel with Windsong Communications?

Accepted Answer

Contact Windsong Communications by submitting a lease inquiry on our website or emailing cdowenj1@cs.com. We will discuss your programming needs, target market, and available channel slots across our four stations in Houston, Beaumont, Lake Charles, and Corpus Christi.

Question 3

What markets does Windsong Communications cover?

Accepted Answer

Windsong Communications operates LPTV stations in Houston TX (DMA #8, 2.5M+ homes), Beaumont-Port Arthur TX (DMA #140, 300K+ homes), Lake Charles LA (DMA #178, 175K+ homes), and Corpus Christi TX (DMA #129, 220K+ homes). Expansion markets include Conroe TX, San Antonio TX, and Waco TX.

Question 4

Can Spanish-language programmers lease a channel?

Accepted Answer

Yes. Windsong Communications actively serves both English and Spanish-language programmers. Our coverage footprint includes significant Hispanic audiences across Texas and Louisiana, making our stations an effective platform for Spanish-language content.

Question 5

How do I buy TV advertising time on Windsong Communications stations?

Accepted Answer

You can purchase TV advertising spots on Windsong Communications LPTV stations directly and instantly through AdStorm at adstorm.co/sites/brands/wci. AdStorm is a self-serve platform — choose your market, set your budget, and launch a TV ad campaign in minutes.

Question 6

How affordable is LPTV advertising compared to cable or digital?

Accepted Answer

Windsong Communications LPTV advertising starts at approximately $1.20 CPM (cost per thousand impressions) — compared to $13–$15 CPM for local cable and $8 CPM for digital/social. A $1,000 monthly budget on WCI LPTV reaches roughly 833,000 monthly impressions in the Houston market.

Question 7

What types of businesses should advertise on LPTV?

Accepted Answer

LPTV is ideal for local businesses, regional retailers, restaurants, auto dealers, home services, healthcare providers, political campaigns, and any advertiser targeting English or Spanish-speaking audiences in Texas and Louisiana. The low CPM makes TV advertising accessible for businesses that previously could only afford radio or digital.

Question 8

Can I target Hispanic audiences with TV advertising in Texas?

Accepted Answer

Yes. Windsong Communications stations reach markets with significant Hispanic populations — Corpus Christi TX (63% Hispanic), Houston TX (44% Hispanic), and Beaumont TX (22% Hispanic). Advertising on WCI LPTV stations is an effective way to reach Spanish-speaking and bilingual audiences in Texas and Louisiana.

News & Announcements

Windsong Communications Launches New Website